Innovative Design presents





Jacobs 310

A designathon.

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What is CMYK?

Join us on Saturday, November 13th, and learn more about design from experienced professionals and face off against other UC Berkeley students in a friendly competition.

Just starting in your design journey? No sweat. We're excited to bring you a series of keynotes and workshops, presented by designers from across the professional world.

Work within teams on a design prompt for a Berkeley local book store, and get feedback from designers before delivering an exciting 2-minute pitch for your design!

Get ready for a day of learning, exploring and letting your creativity run wild — Come Make Your marK! The event will be hosted at Jacobs Hall 310 at the Jacobs Institute for Design Innovation.

CMYK 2021 is hosted by Innovative Design, UC Berkeley’s premiere creative agency. Learn more about us at

Date & Time

Sat, November 13

9:00 AM — 6:00 PM PDT


Jacobs Hall 310

Who is the client?

Sleepy Cat Books opened in Orinda, a sleepy town in the hills north of Berkeley. The bookshop sells mostly gently used books as well as some high quality collectible postcards. In 2018, the bookshop moved to Telegraph Avenue, just 5 blocks from UC Berkeley.

The owner, Jeff, loves reading and cats, and the universal constant in his life seems to be that a sleepy cat is around as he’s reading. And so the shop is named Sleepy Cat Books, in tribute to all the sleepy cats.

He runs the store with his cat, Lyla, who loves attention even in her own sleepy way. She gets extra happy during the opening as she knows many people are going to come in to visit her. Most of her day is spent napping on the customer service desk.

Sleepy Cat’s mission is becoming the inviting place that brightens the world with good books and a friendly cat. Through gently spreading positive energy, the owner believes it's the little things in life that can make a big difference in the long run.


9 AM

Opening Ceremony

9:30 AM

Speaker 1

10:05 AM

Speaker 2

10:40 AM

Speaker 3

11:10 AM

Prompt Reveal

1 - 4:30 PM

Work Time + Office Hours

Time for you to work with your team!

4:50 PM

Submission Deadline

5 PM

Lightning Pitches

5:50 PM


6 PM


Closing presentation and awards!

Past CMYK Photos

Students collaborate during a speaker workshop.

Industry speaker Jess Karle discusses crafting a story through design.

The design prompt is revealed by the client, SoDoI Coffee.

Teams brainstorm and iterate on their design submissions.

Teams present their work to a panel of judges.

Winners are announced!

Frequently Asked Questions

How much design experience do I need?

There’s no expected level for your design experience! We encourage students from all levels to come out, whether they’re pursuing art as a hobby or an experienced graphic designer.

Do I need to sign up with a team in mind?

No need to sign up with a predetermined team! After the prompt release on the day of the event, we will group students who need teams together to collaborate.

What is the expected team size?

Each team needs to have a minimum of 3 members and can have up to a maximum of 6 members.