Innovative Design presents





Jacobs Hall

Empathy in design and leadership:

A designathon.


What is CMYK?

Join us on Saturday, October 27th, for a day of learning and practicing Graphic Design through a series of talks and friendly competition.

Just starting in your design journey? No sweat. We're excited to bring you a series of keynotes and workshops, presented by designers from Facebook, Salesforce, Course Hero, and more!

Work with team to create a Graphic Design campaign for a Bay Area company, and get feedback from designers before delivering an exciting 3-minute pitch for your designs!

Get ready for a day of learning, exploring and letting your creativity run wild — Come Make Your marK!

The event will be hosted at Jacobs Hall at the Jacobs Institute for Design Innovation. Coffee, bagels and lunch will be provided.

Date & Time

Sat, October 27

9:00 AM — 6:00 PM PDT


310 Jacobs Hall

2530 Ridge Road

Berkeley, CA 94720

Who will be there?

Emilia Dallman

Product Designer, Facebook

Kegeng Liu

UX Designer, Course Hero

Lillian Liu

Designer, Salesforce

Sarah Fathallah

Freelance designer & researcher

Yoshi Yoshitani

Concept artist & illustrator, IDEO

Nino Panes

Interaction designer, graduate student

Eunsol Byun

Interaction designer, Punchcut


8:30 AM

Check-in & Breakfast

Bagels from Noah's

9:00 AM


Remarks and speaker introductions

9:15 AM

Designing for a Long Term Career

Yoshi Yoshitani

9:45 AM

The Road Not Taken

Nino Panes, CCA Interaction Experience Design Graduate Student

10:15 AM

Designing with Users in Mind

Kegeng Liu, Course Hero

10:45 AM

Prompt Reveal

Course Hero

11:00 AM

210 Jacobs

220 Jacobs


Intro to Zine Making
Lillian Liu, Salesforce

Intro to Illustrator
Jackie Zou

12:00 PM

210 Jacobs

220 Jacobs


Planning for Rapid Prototyping
Sarah Fathallah

Nino Panes, Eunsol Byun

1:00 PM


Catering from Chinese Express

2:00 PM

Office Hours

Office Hours will be provided for each team. Submissions are due at 4:30PM.

4:30 PM

Lightning Presentations

Wow us with a 3-minute lightning presentation!

5:30 PM


Closing presentation and awards!


Buy ticket

Register soon, tickets sell out fast!